Trust in Health Professionals Continues to Grow

The annual IFIC Food & Health Survey, released this month, is chock full of fascinating data on Americans’ relationship to food. The entire report is worth a read, but one finding that jumps out at us is that Americans trust dietitians/nutritionists and their own personal health professionals more than any other source. The IFIC survey has shown this to be the case for many years—trust in these professionals only continues to grow, while trust in bloggers and digital sources of information is falling. This is why we are so passionate about face-to-face interactions with influencers as a way for healthy brands to engage consumers.